When it comes to indexing web pages properly, the concept of web links will definitely come across. This means a lot to web-crawlers out there who utilize sophisticated algorithms so that link analysis may be done accordingly.
This is done so that new pages can be indexed and discovered. These are meant to establish a relationship between inter-links. This is going to transpire among various pages.
For quite some time now, search engines are responsible for the treatment of links. They do this as a way to gauge if a particular website is popular or not. Today, link analysis has expanded and grown.
This turned out to be an intricate art which is precise and complex in nature. This may actually help a lot in the evaluation of pages.
What is surprising though is that there are still many people out there who have been carrying a real great weight in terms of page evaluation. Not everything should be given to SEO. That is for sure. Yes, search engines can still gather data information coming from the links of pages. However, popularity may widely be affected through link building. This is for sure. There are authority models for this. These can be identified on a particular page.